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Blog: Writing Tips
The Curse of Cognitive Load: Why complexity kills comms:
 ‘When I saw them shuffling ..... Read more
Inconvenient Truths (Linguistic Statistics):
The single biggest problem in communi..... Read more
Our clients
Top 5 reasons why your people need writing training
1.Perception is reality When your customers get a badly written email or letter, they make snap judgments about your business:
Sloppy, bureaucratic writing = a sloppy, bureaucratic company.
Managers' eyes off the ball How long do your managers spend fixing their teams' writing before it goes to senior management or key customers? Ask them. What business-building activities does this keep them from?
3.Productivity killer The 'CYA' (Cover Your A**) mentality sees everyone copying everyone else on their emails. That's bad in itself, but when those emails are waffly and hard to decipher, the efficiency of your whole company dives.
4.Winning business Poorly written proposals that bury your main advantages mean that often the best company (yours) is overlooked.
5.Keeping business Winning new customers costs 6-7 times more than keeping them. Yet companies (like yours?) lose customers daily because of badly written responses to customer requests or complaints.
Convinced? Our in-house writing courses and online business-writing courses will really change how your people write.
Our in-house writing courses are available throughout the Asia-Pacific, while our live online courses are available anywhere in the world!
Let's talk about your needs. Call us on (+61) 1300 658 580 or email us now.
Our clients say
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'Very few courses engage my attention 100% of the time. This one did. '
Process Support Superintendent, Stanwell Corporation
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'Although I've written reports for 15 years, this is the first time I've attended such training. Extremely powerful stuff. Should have done it years ago.'
National Lead Operational Risk Advisor, Westpac
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'Fantastic - best course I've done. I can't wait to go back to work on Monday.'
HSEC Advisor, BMA (BHP Billiton Mitsubishi Alliance)
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'Your tips and advice, and I used them all, made my last report 1000% easier to write. Best of all, our client loved it, saying it was very well written, very readable, well presented, and logical.'
Urbis (Australia, Asia, Middle East)
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'Training was insightful, relevant, practical and enjoyable.'
Head of Policy and Reporting, NAB Group Risk
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'An engaging facilitator who provided excellent ideas and solutions.'
Reward Analyst, Suncorp
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'Once again, our people raved about your training.'
National Learning and Performance Advisor, Avant Mutual Group Limited
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'This was the best writing course – and the best online course – I've ever done. I did your session after an all-night flight (awake 30 hours straight), and you still held my attention the whole time.'
Niel Jacobsen, Dane Consulting
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'I was promoted! Your course content was a big plus in getting my new job - thank you.'
HR Administrator, Alphawest
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'Well-paced and relevant. Good mix of teaching versus exercises to reinforce concepts.'
Senior Project Manager, Westpac
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'The course was fantastic! You made a dry subject fun and offered valuable tips to improve business writing. It was obvious that he was passionate about his subject.'
External affairs, Santos
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'I did your course five years ago, and it was seriously one of the best I’ve done. I use the principles all the time, when I’m emailing and writing.That’s why I want my team to do it now.'
Insurance broker
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'Magneto's online training was highly engaging, interesting, and presented in a memorable way. The course manual has become my writing bible!'
Program Implementation Manager, Westpac
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'Spot on. Very good to get tools to break long-standing habits.'
Policy Director, AgForce
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'This has got to be the most excited I've seen our team about their writing. They now feel armed with knowledge on how to move forward confidently.'
Associate Director Marketing, SAI Global
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'Feedback is it's the best training we did this year. Our people felt they could put it into practice straight away. Our business will definitely benefit.'
Group Marketing Manager, Reed Exhibitions
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'It's not until you get critical feedback from someone who knows what they're talking about that you realise where things are going wrong and how you can improve.'
Manager Economic and Property Development, Lands Department
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'First communications course I've had post-uni that targets the weak spots for most people.'
Manager Risk & Compliance, BT Financial Group
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'I liked the practical examples best. Many thanks - great job.'
Head of Wealth Management, ABN AMRO Morgans
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'You brought writing to life - I felt excited to write for work. Thanks for tailoring the training to us so well and for the practical tools.'
Human Resources Manager, Valad Property Group
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'I've found all this new information incredibly valuable and quite empowering! Thank you for what has probably been the best and most informative in-house training session I have ever attended!'
Sales Analyst, Optus
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'Your online course was an amazing experience. It's truly changed how I’ll plan, organise and write emails and reports.'
Project Coordinator, APP Corporation
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'Personalised for each person, company and job function. Not sure why this course isn't mandatory?'
Product Manager, Westpac
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'Interactive, challenging approach that engaged me on what could have been a dull subject.'
Fund Manager, Valad Property Group
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'Your online-training activities are practical and relevant. Your course materials are engaging and clearly presented. I’ve been able to apply and share the strategies and techniques straight away.'
Australian Government employee
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'My emails now motivate readers to do what I ask!'
eBusiness Solutions, NSW Dept. of Commerce
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'Your overall approach was impressive, practical and not too academic. Our consultants now write with more flair and interest, focus on the most important issues and adapt well to different audiences.'
General Manager, Ipsos Australia
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'The course was much more relevant, interesting and practical than anything I did at Uni on reports/writing. It'll give me an edge for jobs in the future.'
Engineering Scholar, Sydney Trains
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'We were surprised at how much we learned and how much fun it was. Since most of what we do is via writing, I expect big productivity gains from my team.'
Global Head of Strategic Solutions, NAB Wholesale Banking
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'My team immediately saw changes in my writing (punchy subject lines, shorter sentences, involvement techniques). '
Leadership and Learning, Goldman Sachs JBWere















