Can't read this? Click here.
   


Do you write “Old Style” or “New Skool”?

The Urban Dictionary defines “New Skool” as anything fresh and new that threatens the established way of thinking or doing. It’s the opposite of “Old School,” and can apply to your writing as much as how you dance, dress, or the music you enjoy.

I’m not talking about gettin’-jiggy-wit-da-homeboys language, but about a fresh style of writing that works best in modern business.

Which style are you?

Old Style New Style
Long, complex sentences Simple and concise
“Big word” syndrome Plain English
It’s all about you
(the writer)		 It’s all about them
(the reader)
Intro to conclusion Conclusion first,
then fill in gaps
Write to demonstrate intellect
[Ego-focused]
 Write to solve a
reader’s problem
[Client-focused]

Like to change your habits? There are still some seats left on our public writing courses this month – AND a special offer for readers of this ezine. See “Countdown” below, and see you soon!
Paul sig  

BRAIN GYM: Review your last piece of business writing. Were you more “old style” or “new”?

OLD: Put down your quill, pick up a newfangled keyboard thingy, and open your mind to a new approach.
NEW: Congratulations! Your writing should be a pleasure to read.

NEED A TIME-WARP EXIT? (02) 9427 3127

  


Countdown!

Okay, so “Countdown” is definitely Old School but our upcoming Magneto writing courses are as FRESH as a Molly Meldrum monologue.

Eight things to expect:

  1. Small class
  2. Personal feedback on your writing
  3. Powerful tips to improve your writing (& results) forever
  4. 74-page manual packed with some of the world's best writing tools and ideas
  5. A highly interactive, enjoyable experience
  6. Great venue
  7. Delicious catering included
  8. A full refund if you’re not satisfied the course will more than pay for itself!

Here's your special offer as a reader of this e-zine:

  • Extended early-bird rate, saving you $160

...but ONLY if you register by 5pm this Wednesday.

Your courses:

Get it Write: Professional business writing; 14 March
(4 seats left)

Write More Business: Persuasive writing; 28 March
(5 seats left)

Which course is right for you? Call 02 9427 3127 or email for a course outline.

“Before attending Magneto’s writing seminar I struggled to translate thoughts to paper. After the seminar I had a practical process to work with, a system to avoid distraction and the ability to translate my verbal selling skills into winning proposals.”
 Peter Harris, Account Manager, Morpheum

For in-house courses, click here

 petri and paul

Magneto Communications Pty Ltd

Phone/fax 1300 658 580

www.magneto.net.au
We welcome your comments


Was this sent to you? Subscribe for free.

Manage your subscription | Unsubscribe

Your email is safe with us: We’ll never sell, display or give your email address away. We'll email you purely with information and ideas to give you better writing results.
"));