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Below:
1. How to write under pressure
2. Public courses selling out (Brisbane, Sydney)
3. 500 billion words analysed
4. New section: Your writing questions answered!

Rope breaking

How to write under pressure

Are you so time-poor that you're debating whether you should even read this?

If ridiculous deadlines knot your gut and give you tunnel vision causing you to miss even basic errors, this is for you. But even if you're an adrenaline junkie, needing the pressure to perform, it'll help you, too, because it's all about process.

Clear, familiar processes are lifesavers when you're under pressure and not thinking straight. So, as pilots practice emergency drills until they're second nature, try to internalise the process below - print it, look at it daily, use it often - so that when you're under the pump you'll do it automatically.

  1. Objective: Clarify what you want to achieve. "Begin with the end in mind" (Stephen Covey).
  2. Readers: Stand in their shoes. If you were them, what would interest you about this? Why would you want to do what you're asking? Why wouldn't you, and how could you overcome that?" More: "Know Thy Readers"
  3. Dump: Do a brain dump. Quickly jot down your points as bullets, in any order.
  4. Signpost: Next, highlight your major points and write snappy subheads above them. Signposting your structure like this makes text highly readable. More: "Subheads - A GPS for Your Reader"
  5. Restructure: Is your message informational or persuasive? If informational, move the "big news" to the top. If persuasive, try motivating them with the consequences of doing or not doing what you're asking. We call this FBI in our courses (Features - Benefits - Implications). More: "Video: Six Steps to Persuasion"
  6. Proofread: Never trust yourself. Hidden errors are guaranteed - the only question is how big or embarrassing they are. Biggest key: reread with fresh eyes - yours (after putting it aside for a while) or someone else's. More: "Exterminating Errors"

"That's too much - I said I was busy!"
Did you skip what I said earlier? (You're under pressure, after all!) The key is to internalise the process so you do it automatically. Any new knowledge seems daunting and slow to apply at first, until it becomes subconscious. Chunk it down: Try applying a few tips at a time.

Got a different take on it? How do you handle deadline pressure? Do your stressed-out buddies a favour and share it on our blog!

Paul and Petrina

Writing tips from
PUAs (pick-up artists)

Writing for SELFISH readers

Writing for BUSY readers

Writing for LAZY readers

Video: Classic writing blunders

101 tips eBook (free)

Video: Writing to Persuade

Dumb Distractions

Pyramid Power

Hyphen Syphon

Know thy readers

Exterminating errors

Links to help you think

Tone up your flabby phrases

Writing in your underpants

Procrastinator Terminator

Apostrophe catastrophe

Make it rare to
get "Well done!";

Writing for sheep

Keep it short, sport

Fat-free writing

ALL back issues

Paul sig

BRAIN GYM: Watch yourself
Next time you're writing under pressure, try to stay aware of the process you're using. How does it compare to the one above? Could you adapt or improve it?

Public courses selling out
(Brisbane, Sydney)

"[Paul is the] best facilitator I've had for a workshop." Project manager, APP Corporation

Our professional writing masterclass, "Get it Write," only has a few seats left in both Brisbane and Sydney. Register your interest ASAP!

  • Brisbane - 7 April 2011 (2 seats left): Details
  • Sydney - 14 April 2011 (4 seats left): Details

Prefer an in-house course?

Does your writing need a workout?
Magnifying glass on research 500 billion words analysed

Researchers from Google, Harvard and Encyclopedia Britannica just finished a four-year project, analysing over five million books (four per cent of all books ever published). The "digital fossil record," as they call it, contains over half a trillion words in seven languages.
One of the findings: In just 100 years, the English language doubled in size, from 544,000 words in 1900, to 1,022,000 in 2000. (Could that explain why your grandparents seemed to talk less than you?)

For more fascinating facts about your culture, check out the full story.
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Magneto Communications Pty Ltd

Phone/fax 1300 658 580

www.magneto.net.au
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