Magneto Ezine 30: Classic Business Writing Blunders

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Below:
1. Video: Five classic business-writing blunders
2. Public writing masterclasses: Melbourne/Sydney
3. "My Golden Writing Tip" (101 tips) a hit!

Video: Five classic business-writing blunders

Every month I edit up to 80 writing samples from various businesses, as part of our training courses. I see the same five problems so often that I just KNOW you're doing some of them!

They're dangerous because they disengage readers and make you sound boring.

Robert Gerrish from BNET interviewed me about them recently. Here are five tips in five minutes:

(Here's a backup link to the video in case clicking the image doesn't work.)

Seen any cringe-worthy blunders lately? Spill the beans on our blog!

Paul sig



	Template traitors 101 tips eBook (free) GPS for readers Video: Writing to Persuade Dumb Distractions Writing with Google Better reader = better writer Pyramid Power Hyphen Syphon To space or not two space? Know thy readers Exterminating errors Tone up your flabby phrases Writing in your underpants Apostrophe catastrophe Make it rare to get “Well done!” Writing for sheep Keep it short, sport Fat-free writing ALL back issues

BRAIN GYM: De-blunder your writing

Now you know the five top ways to sharpen your writing, you'll be fine, right?

Hmm, maybe not. How you write is a habit, and, like any habit, takes time and effort to change. "If you don't use it, you lose it" applies to any new writing skill.

So print the five tips, put them on the wall next to your monitor, and refer to them often — especially when you're writing. Before long, they'll be second nature, and you'll be seeing problems with everybody else's writing!

Here they are, as "what to do" instead of "what not to do":

Lead with the "big news"
Use natural language
Use more verbs and fewer nouns
Use shorter sentences (average 15 words)
Use "active voice"

Public writing masterclasses sold out.
Get in for the next round.

Our March public courses in Brisbane and Sydney sold out. The next round is in June, for Sydney and Melbourne. Book or find out more.

"Your writing program is the most impressive I've seen in 20 years. It's had some of the best feedback of any program we've run here." HR Manager, Kell & Rigby

Whether you like it or not, people judge you by your writing. But be encouraged: If your writing needs help, it's often quite easy to improve.

Our professional writing masterclasses are crammed with tips and techniques that professional copywriters use to write engaging, influential copy. Seats have already started selling, so if you're interested, book quickly (classes limited to 10 people).

Find out more about the course here

18 June - Melbourne: Details

24 June - Sydney: Details

Prefer an in-house course?

"My Golden Writing Tip" (101 tips) a hit!

Want to blunder-proof your business writing?

Read and apply the 101 brilliant writing tips in our e-book and, make no mistake (pun intended), you'll be on top of your game. It's free. Use it.

Get yours now
(free to e-zine readers)

Magneto Communications Pty Ltd

Phone/fax 1300 658 580

www.magneto.net.au
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