Magneto Ezine 26: Video Writing to Persuade

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We hope our monthly writing tips help you.
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Below:
1. Video: Writing to Persuade - 6 steps
2. Duck update!

Video:
Writing to Persuade - 6 steps

This month's writing tips are even easier to absorb, because they're via video! Click the image to watch it:

Paul was interviewed about persuasive writing recently on management portal Bnet.

Invest just seven minutes watching it now and save hours later, getting what you want faster!

Grab some popcorn, sit back, and soak up the six steps to influencing your readers. (Here's a backup link to the video in case clicking the image above doesn't work.)

Would those tips work for you? Would you suggest anything different? Persuade us on our blog.

Paul sig



	Dumb Distractions Writing with Google Better reader = better writer Pyramid Power Hyphen Syphon To space or not two space? Know thy readers Exterminating errors Tone up your flabby phrases Writing in your underpants Apostrophe catastrophe Make it rare to get “Well done!” Writing for sheep Keep it short, sport Fat-free writing ALL back issues

BRAIN GYM
Find a piece of writing in which you were trying to convince someone to do something (e.g. a proposal, sales letter, even an email to a colleague). Could you have boosted its persuasiveness with any of the six steps? Here they are again:

Attention
Problem/Solution
Credibility
FBI (Features - Benefits - Implications)
Low-risk offer
Action

Duck Update

Thanks to you bighearted writing-tip sharers, we'll soon be donating a flock of ducks to third-world families through Oxfam!

You're a wise bunch — you gave some excellent writing tips indeed.

We'll share the results with you next month, along with proof of our donation on your behalf to Oxfam.

Thanks again for your generous response.

Magneto Communications Pty Ltd

Phone/fax 1300 658 580

www.magneto.net.au
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