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Avoid passive voice. Ask a zombie.
Now Credosity finds your passive voice Passive voice is one of the biggest problems we’ve seen in the 8000 corporate writing samples we’ve reviewed. You’re almost certainly doing it. But it’s bad. Evil, even. It’s unclear, clunky and people trust you less when you use it. Now, after seven months work, thousands of new linesRead more
Communications Wisdom: Jim Bolton, Ridge Associates, Inc.
In conversation with:Jim Bolton, President & Owner, Ridge Associates, Inc. The book, ‘People Skills‘, is a comms classic. It was one of the texts I had to study for my communications degree, and has sold over a million copies. So it’s no surprise that the author’s sonJim Boltonended up running his own comms training company!
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Communications Wisdom: Karen Boalch, Macquarie Group
Communications Wisdom In conversation with: Karen Boalch, Associate Director, Macquarie Group With a 30-year writing career spanning journalism, politics and business, Karen was a prime candidate for our Communications Wisdom series. An Associate Director at Macquarie Group, she crafts communications for senior leadership. She was previously Press Secretary to the NSW Opposition Leader and NSW
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Made To Stick (6/6): Using stories to engage
Stories are important, the monster said. They can be more important than anything. If they carry the truth. Patrick Ness, A Monster Calls Did you ever stop to think that stories have helped humans survive? Long before books, there were stories. We told them around campfires and cave mouths for millennia. It’s how collectedRead more
Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Heres a statistic that surprises almost everyone who hears it. Imagine you werethe CEO of a large organisation, decidingon a $100 million project. How much of your decision would be based on tangible facts?And how much on instinct and emotions? You might think such criticaldecisions would be based on evidence.Read more
Making Ideas Stick (4/6): Without cred, youâ€™re dead
So far, in the Heath brothers SUCCESs model of what it takes to make ideas and messages stick, weve looked at: S: The importance of simplifying to the core U: Grabbing people’s attention, and keeping it, through the unexpected C: Making ideas concretethrough bringing ideas to life and using sensory language. Thats all well and
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The Write Way to Get Your Way (Thanks, Aristotle)
The Rule of Thump Got younger siblings? When you were a kid, Ill bet you used the Rule of Thump: If you wanted something your younger brother had, you just took it. Might was right (you thought). But unless youre running a North Korean dictatorship, that wont work so well now least of allRead more
Do you use A-list persuasive strategies, or B-list?
When you were growing up, which of your siblings got their way more often? Usually it’s the eldest, because they’re the biggest. (I should know; I’m the eldest of six kids.) When I ask our course attendees for their persuasive strategies, they usuallythink ofthe ‘B’ list: Beg (‘C’mon Meg, we really need this project approved.
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Top Books: Persuasion, Psychology, Comms
Harry S. Truman had it right ‘Not all readers are leaders, but all leaders are readers!’ What price an idea? One good idea can set you up for life. And the lack of them sends careers and companies to their graves. Here are some of my all-time favourite books. Many of them I’ve read severalRead more