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Communications Wisdom: Kate Toon, Copywriter

  Inconversation with: Kate Toon, Copywriter and SEO lover More about Kate. Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. Shes worked with big brands such as eHarmony, Curash and

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Communications Wisdom: Amber Daines, Bespoke Communications

In conversation with: Amber Daines, CEO, Bespoke Communications Amber Daines has spent almost 20 years in communications, including print and TV journalism, PR, and marketing, working in Australia, Asia and Europe. She now runs Bespoke Communications, a boutique PR agency focusing on media training, public-speaking skills, and PR strategy, working with leaders. Her current clients

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Communications Wisdom: Jeffrey Anthony

In conversation with: Jeffrey Anthony, Executive Consultant, Know Your Talents More about Jeffrey.   Jeffrey Anthony is a former Chief Financial Officer with 20 years of C-level experience building and developing teams. He’s been responsible for IT, Human Resources, Accounting, Logistics, Customer Service and more. He’s also been a member of several cross-function senior leadership

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Communications Wisdom: Dean Mannix, SalesITV

In conversation with: Dean Mannix, CEO, SalesITV More about Dean. Follow Dean on Twitter @deanmannix Dean Mannix is one of Australias leading sales coaches. As the co-founder and CEO of SalesITV, Deans on a mission to empower sales professionals. Hehas more than 25 years experience in sales-performance consulting in over 25 countries. His client list

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Communications Wisdom: Dan Ariely

In conversation with:Dan Ariely Communications Wisdom We were thrilled when Dan Arielyagreed to our interview. For us, ascorporate comms trainersand creators of ‘business-writing’ software, his books are some of our ‘bibles’. Those, his TED talks, and even his game are fascinating, because, well, human behaviour is fascinating. Become a better psychologist, and you become

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Avoid passive voice. Ask a zombie.

Now Credosity finds your passive voice Passive voice is one of the biggest problems we’ve seen in the 8000 corporate writing samples we’ve reviewed. You’re almost certainly doing it. But it’s bad. Evil, even. It’s unclear, clunky and people trust you less when you use it. Now, after seven months work, thousands of new lines

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Communications Wisdom: Jim Bolton, Ridge Associates, Inc.

In conversation with:Jim Bolton, President & Owner, Ridge Associates, Inc. The book, ‘People Skills‘, is a comms classic. It was one of the texts I had to study for my communications degree, and has sold over a million copies. So it’s no surprise that the author’s sonJim Boltonended up running his own comms training company!

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Communications Wisdom: Karen Boalch, Macquarie Group

Communications Wisdom In conversation with: Karen Boalch, Associate Director, Macquarie Group With a 30-year writing career spanning journalism, politics and business, Karen was a prime candidate for our Communications Wisdom series. An Associate Director at Macquarie Group, she crafts communications for senior leadership. She was previously Press Secretary to the NSW Opposition Leader and NSW

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Made To Stick (6/6): Using stories to engage

Stories are important, the monster said. They can be more important than anything. If they carry the truth. Patrick Ness, A Monster Calls Did you ever stop to think that stories have helped humans survive? Long before books, there were stories. We told them around campfires and cave mouths for millennia. It’s how collected

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