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- persuasion, sales, marketing and psychology
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Meet CYBA: The Credosity Bulk Analyser
Bulk Analyser X-rayshundreds of documents at once What if you could generate a spreadsheet summarising the readability, professionalism and diversity/inclusion issues in hundreds of documents at once? Now you can! Well, specifically, wecan, but we can do it for you. (We plan to make it a public tool eventually.) It’s invaluable for helping ustailor ourRead more
2017 New Year report card
Thanks for your support in 2016! Thank you for being a ‘comms convert’ in 2016. We’re so grateful for your commitment to becoming a clearer, more effective communicator. Your participation in our writing training and/or use of Credosity has been integral to our success lastyear. The cherry on top? You’ve helped us advance global literacyRead more
Communications Wisdom: Kate Toon, Copywriter
Inconversation with: Kate Toon, Copywriter and SEO lover More about Kate. Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. Shes worked with big brands such as eHarmony, Curash andRead more
Communications Wisdom: Amber Daines, Bespoke Communications
In conversation with: Amber Daines, CEO, Bespoke Communications Amber Daines has spent almost 20 years in communications, including print and TV journalism, PR, and marketing, working in Australia, Asia and Europe. She now runs Bespoke Communications, a boutique PR agency focusing on media training, public-speaking skills, and PR strategy, working with leaders. Her current clients
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Communications Wisdom: Jeffrey Anthony
In conversation with: Jeffrey Anthony, Executive Consultant, Know Your Talents More about Jeffrey. Jeffrey Anthony is a former Chief Financial Officer with 20 years of C-level experience building and developing teams. He’s been responsible for IT, Human Resources, Accounting, Logistics, Customer Service and more. He’s also been a member of several cross-function senior leadershipRead more
Communications Wisdom: Dean Mannix, SalesITV
In conversation with: Dean Mannix, CEO, SalesITV More about Dean. Follow Dean on Twitter @deanmannix Dean Mannix is one of Australias leading sales coaches. As the co-founder and CEO of SalesITV, Deans on a mission to empower sales professionals. Hehas more than 25 years experience in sales-performance consulting in over 25 countries. His client listRead more
Communications Wisdom: Dan Ariely
In conversation with:Dan Ariely Communications Wisdom We were thrilled when Dan Arielyagreed to our interview. For us, ascorporate comms trainersand creators of ‘business-writing’ software, his books are some of our ‘bibles’. Those, his TED talks, and even his game are fascinating, because, well, human behaviour is fascinating. Become a better psychologist, and you becomeRead more
Avoid passive voice. Ask a zombie.
Now Credosity finds your passive voice Passive voice is one of the biggest problems we’ve seen in the 8000 corporate writing samples we’ve reviewed. You’re almost certainly doing it. But it’s bad. Evil, even. It’s unclear, clunky and people trust you less when you use it. Now, after seven months work, thousands of new linesRead more
Communications Wisdom: Jim Bolton, Ridge Associates, Inc.
In conversation with:Jim Bolton, President & Owner, Ridge Associates, Inc. The book, ‘People Skills‘, is a comms classic. It was one of the texts I had to study for my communications degree, and has sold over a million copies. So it’s no surprise that the author’s sonJim Boltonended up running his own comms training company!
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