"Paul's depth of knowledge and understanding of language allows him to consistently and confidently put a fresh slant on our work."

John Waldhorn, Spire Design Consultants

"Paul delivered a refreshing voice that was at once amusing and informative. My audience has since developed a fondness for his charactericstic style."

Andy Giurtalis, Editor, Lifestyle Magazine

"Paul helps me look good when I'm in front of an imposing audience - particularly through his speech openings and closings. It's a leg-up that lets me focus on the material i know best."

Gavin Williams, General Manager Marketing & Strategy, Optus Business

"Paul's work was on time, and budget and on the money in terms of the tone and pace we needed."

Kate Southam, Editor, CareerOne, News Limited

 
 

Professional business copywriting:

You only have a few seconds...

...to get someone's attention when they first see your writing. Competition for eyeballs is hot, and patience short. Miss your chance, and even if your offer is superb, you'll have wasted your time and money.

But when you DO have their attention, WHAT you say is as crucial as HOW you say it. Everything you write either builds, or detracts from, your brand.

Magneto's copywriting will help you:

  • Nail your target's attention and imagination
  • Distill your message to ensure it's right
  • Say it clearly
  • Say it persuasively
  • Say it to the right people

How? Through considered research of your audience, fresh, creative thinking, and strong writing and editing.

We've done it for Oracle, News Limited, Clayton Utz, Optus, IBM, Kimberly-Clark, Suncorp Metway Bank, Fox Studios, Brisbane City Council, and more.

See the Results our copywriting has achieved for clients.

Find out more about projects we’ve worked on and see relevant copy samples.