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Our satisfied writing training clients include large corporations, SMEs, and government departments and agencies.
- “Sensational day—professional, free flowing, inclusive, interactive and enjoyable. This has energised and inspired me!”
- “Punctuation/grammar sections very useful—basic knowledge that’s assumed but no-one
actually knows.”
- “Paul was brilliant. An engaging, articulate and intelligent trainer. Great course—very valuable.”
- “Loved the constant anecdotes, real-life examples and group interactivity.”
- “Your presentation was well received from the group as a whole, and we enjoyed your analogies. Your presentation I'm sure, will assist...our submission writing.”
- “Informal, relaxed, friendly, interactive.”
- “I’m always happy when I’m made to look like a great programme director! You gave us some very sound advice and I just loved the creativity of your presentation.”
- “The workbook was excellent. It will be helpful in the future.”
- “Relevant and engaging. The workbook is excellent.”
- “I especially appreciate how valuable the resource manual will be for reviewing, consolidating and applying the course material.”
- “No filler/fluff like other courses.”
Training Case Study 1
— Conference producers wanted more bums on seats.
The challenge: The majority of their marketing relied on the written word. The team were mostly young and keen to improve their skills...fast.
What we did: A one-day persuasive writing course, then individual one-on-one coaching 4-6 weeks later to reinforce what they learned.
Result: “Paul's training had a tremendously positive impact on my staff—they’re all more excited and motivated to write great copy than I have ever seen them. Already the quality of their work has improved, leading to better response rates and a better perception of us in the marketplace.”
— Symon Rubens, Managing Director, Terrapinn |
Training Case Study 2
— Industry body wanted higher campaign response rates.
The challenge: The Property Council wanted their team to break out of their “traditional” way of writing marketing and promotional pieces. They also wanted their writers to increase their empathy with readers so they'd be more persuasive and get better results.
What we did: After conducting our Needs Analysis by analysing questionnaire responses from the team and their business leader, we tailored and then ran our one-day “Write More Business” persuasive business-writing course for them.
Result: “I’ve already noticed improvements in the layout and content of my team’s work. In particular they now consider the reader’s perspective and attitude before beginning a piece. This has had a positive impact on the look and feel of our ads, the language used in copy and the choice of...headlines.”
— Sara Anderberg, National Business Director, Property Council
of Australia |
Let's talk about how we can achieve the same results for you... |
