Brain food to go!

The person who doesn't read good books has no advantage over the person who can't read them. Mark Twain (1835-1910) 

Here’s some bookshelf brilliance to improve your writing. Their ideas have really enriched our courses. Suggestions are from a variety of fields, including sales, advertising, marketing, creativity, HR, emotional intelligence and psychology. You can adapt their persuasive principles to any form of writing.

On Writing:

• Cutting Edge Advertising—Jim Aitchison
• Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation—Lynne Truss

• Hey Whipple, Squeeze This!—Luke Sullivan
• How to Write Sales Letters that Sell—Drayton Bird
• Ogilvy on Advertising—David Ogilvy
• Purple Cow: Transform Your Business by Being Remarkable—Seth Godin
• The Art Direction Book: How 28 of the World's Best Creatives Art Direct their Advertising—D&AD
• The Copy Book: How 32 of the World’s Best Advertising Writers Write their Advertising—D&AD

On Psychology & Persuasion:

• Emotional Intelligence—Daniel Goleman
• Influence: The Psychology of Persuasion—Robert Cialdini, Ph.D.
• People Styles at Work—Robert Bolton & Dorothy Grover Bolton
• Pitch Doctor—Neil Flett
• The Tipping Point—Malcolm Gladwell

On Brainpower:

• How to Think Like Leonardo da Vinci—Michael J. Gelb
• Lateral Thinking—Edward de Bono
• Six Thinking Hats—Edward de Bono
• Use Your Head—Tony Buzan

Got one you think we should list here? Let us know

Today a reader, tomorrow a leader.
Margaret Fuller, author, journalist, critic, women's activist (1810 - 1850)