Brain food to go!
The person who
doesn't read good books has no advantage over the person who can't read them. Mark Twain (1835-1910)
Here’s some bookshelf brilliance to improve your writing. Their ideas have really enriched our courses. Suggestions are from a variety of fields, including sales, advertising, marketing, creativity, HR, emotional intelligence and psychology. You can adapt their persuasive principles to any form of writing.
- Cutting Edge Advertising—Jim Aitchison
- Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation—Lynne Truss
- Hey Whipple, Squeeze This!—Luke Sullivan
- How to Write Sales Letters that Sell—Drayton Bird
- Ogilvy on Advertising—David Ogilvy
- Purple Cow: Transform Your Business by Being Remarkable—Seth Godin
- The Art Direction Book: How 28 of the World's Best Creatives Art Direct their Advertising—D&AD
- The Copy Book: How 32 of the World’s Best Advertising Writers Write their Advertising—D&AD
On Psychology & Persuasion:
- Emotional Intelligence—Daniel Goleman
- Influence: The Psychology of Persuasion—Robert Cialdini, Ph.D.
- People Styles at Work—Robert Bolton & Dorothy Grover Bolton
- Pitch Doctor—Neil Flett
- The Tipping Point—Malcolm Gladwell
- How to Think Like Leonardo da Vinci—Michael J. Gelb
- Lateral Thinking—Edward de Bono
- Six Thinking Hats—Edward de Bono
- Use Your Head—Tony Buzan
Got one you think we should list here? Let us know
Today a reader, tomorrow a leader.
Margaret Fuller, author, journalist, critic, women's activist
(1810 - 1850)