Paul Jones and Petrina Buckley lead Magneto Communications' team, which includes up to six other writers as projects require. While their passion for writing may seem pathological, they have remarkably well-rounded personalities.
Paul Jones - Director
Copywriter | Trainer
Paul's been running his own copywriting business for over a decade. Unlike your typical retiring writer, he's a gregarious extrovert (a.k.a. “the human labrador”), an invaluable trait for persuasive writing.
It's taught him what REALLY makes people tick. Able to build lightning rapport with diverse audiences when writing or training, he's successfully persuaded accountants to adrenaline junkies.
This lifelong learner blitzed his communications degree, did Advertising Award School, a Certificate IV in Assessment & Workplace Training, and now studies psychology (and his navel, occasionally).
Combining all this with his presenting (TV and corporate videos) and training background (including with Qantas and the Australian Institute of Management), Paul's a knowledgeable, engaging trainer, speaker and writer. He's also a member of the following:
“Paul's training had a tremendously positive impact on my staff—they’re all more excited and motivated to write great copy than I have ever seen them. Already the quality of their work has improved, leading to better response rates and a better perception of Terrapinn in the marketplace.”
Symon Rubens, Managing Director, Terrapinn Pty Ltd
Petrina Buckley - Director
Training Design | Marketing Specialist
Petrina has 15 years experience in marketing and business development. Her outstanding talent is people – knowing how they’ll think, feel and react to marketing messages and training.
As our training designer, she ensures our standards, training integrity and systems are world-class. She bends over backwards (yes, a yoga devotee) to make our courses interactive, fun and memorable for attendees. And to keep managers happy, she makes sure our training is relevant to your business and makes a tangible difference when your people go back to work.
Before joining Magneto, Petrina worked with one of Australia’s leading trainers and conference facilitators, Carlton Lamb, designing communications and leadership training for CEOs and managers of companies such as Deloitte, Commonwealth Bank, Downer EDI and Flight Centre.
And before that she was a business development coach for accountants in Australia and New Zealand, and event marketer for the Brisbane Lions.
Creatively and personally, she’s a walking Swiss Army Knife. She produced and directed an award-winning short film, designed a behavioural-change board game, wrote a self-development book and is a mentor in the Life Changing Experiences program that gives teenage girls a break in life. She sleeps, but not often.
“I have nothing but admiration for Petrina’s talent. Her passion and insights into developing people and training programs is exemplary. She's rigorous, passionate, determined, creative, insightful and caring — a realistic perfectionist.”
Carlton Lamb, one of Australia’s leading corporate trainers and conference facilitators.