Your writing goes in your place, knocking on your prospect, client, or boss’s door. What response is yours getting? “Come in—tell me more”, or “Sorry—not interested”?
Write poorly, and the door will be slammed in your face. You'll seem uneducated, lazy, or not on their wavelength, all of which can cost you relationships, sales, or cripple your career.
But write well, and their door will be wide open. You’ll:
- Build rapport
- Be understood
- Get attention
- Get results!