Keynotes, seminar and conference speakers:
Many people write in business like they did at university. But their “academic” style results in long, convoluted, often unclear writing that can choke reading — and productivity. Sound familiar?
Have us speak at your conference or seminar and we'll teach your people principles of clear, direct, persuasive writing. They'll become more:
- Efficient — with a faster process for writing anything
- Effective — better able to convince others to act on their suggestions
- Satisfied — more confident as writers, getting better results
- Motivated — keen to implement our ideas for saving time and boosting sales.
Our seminars are highly visual, interactive and entertaining. Your teams will enjoy themselves, and return to work with proven tips, techniques and tools they can use immediately.
We tailor seminar topics to your business and audience. What do you need?
Download writing seminar descriptions [200kb PDF]
Our most popular seminars (more details in PDF above):
Secrets of persuasive business writing
How to:
- Fire up your creativity - Proven ways to get moving, dissolve writer’s block, and boost your
creativity
- Target your audience - What’s really in it for them? How to get your audience’s attention and
have them begging for more
- Get action! - How to write killer headlines and words that persuade people to your way of
thinking
Get control, get opened, get actioned
How to:
- Get control - How to master your inbox (and time); professional email etiquette; when NOT to use email and why
- Get opened - How to write irresistible “Read me!” subject headers; using the Preview Pane to your advantage; what to know about your reader before clicking “send”
- Get actioned - Get more kick from your keyboard (persuading via email); structuring and presenting emails for clear, fast communication; a good email’s a short email (how to be brief)
How employee writing affects competitive advantage
- Principles good writing training should cover
- What writing training can and can’t achieve
- How to assess your employees’ writing abilities
- When in the recruitment cycle you should assess writing ability
Influential writing for business leaders
How to:
- Lead and inspire your people through your writing
- Communicate value to crucial stakeholders, such as investors and the ASX
- Build trust and credibility with your writing
Writing insights for ambitious EAs (Executive Assistants)
How to:
- Adapt to changing audiences – How to “read” an audience and give them what they want, the
way they want it
- Adjust your tone – Keys to sounding “executive” when you want to
- Build rapport – How to strengthen relationships and your reputation through your writing
- Be understood – How to write clearly and concisely to get the action you want
Download writing seminar descriptions [200kb PDF]
Learn more about our seminar options.
Need more than a keynote? See our one-day business and persuasive writing masterclasses.
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