Keynotes, seminar and conference speakers:

These could transform your business...

Many people write in business like they did at university. But their “academic” style results in long, convoluted, often unclear writing that can choke reading — and productivity. Sound familiar?

Have Paul speak at your conference or seminar and he'll teach your people principles of clear, direct, persuasive writing. They'll become more:

• Efficient — with a faster process for writing anything
• Effective — better able to convince others to act on their suggestions
• Satisfied — more confident as writers, getting better results
• Motivated — keen to implement our ideas for saving time and boosting sales.

Our seminars are highly visual, interactive and entertaining. Your teams will enjoy themselves, and return to work with proven tips, techniques and tools they can use immediately. 

We tailor seminar topics to your business and audience. What do you need?

Download writing seminar descriptions [977 kb PDF]

Our most popular seminars (more details in PDF above):

1. Ignite Your Writing & Results
Secrets of persuasive business writing

• Fire up your creativity - Proven ways to get moving, dissolve writer’s block, and boost your
  creativity
• Target your audience - What’s really in it for them? How to get your audience’s attention and have them begging for more
• Get action! - How to write killer headlines and words that persuade people to your way of
  thinking

2. The Polished Professional
Keys to clear, concise, correct business writing

• Conciseness – How to cut waffle and add punch to your writing
• Grammar – How to avoid the most common grammar blunders
• Punctuation – Including when and where to use the most abused punctuation marks
• Plain English – Internationally-recognised principles that make your writing shorter, sharper and easier to read
• Proofreading – How to find errors fast, including when knot to trust you’re spelling chequer

3. Tame the Email Beast
Get control, get opened, get actioned

• Get control – How to master your inbox (and time); professional email etiquette; when NOT to use
  email and why
• Get opened – How to write irresistible “Read me!subject headers; using the Preview Pane to your advantage; what to know about your reader before clicking “send”
• Get actioned – Get more kick from your keyboard (persuading via email); structuring and presenting emails for clear, fast communication; a good email’s a short email (how to be brief)

 

4. Pitching on Paper
Hike your proposal “hit” rates

• Get action– What really motivates readers to act
• Engage– The three-letter word that increases readership 2-3 times
• Connect– A powerful tool to capture interest, build rapport and avoid waffling
• Catch speed-readers – How to structure pitches and proposals to keep readers reading

5. Go write to the top
Writing insights for ambitious EAs (Executive Assistants)

• Adapt to changing audiences – How to “read” an audience and give them what they want, the way they want it
• Adjust your tone – Keys to sounding “executive” when you want to
• Build rapport – How to strengthen relationships and your reputation through your writing
• Be understood – How to write clearly and concisely to get the action you want

XDownload writing seminar descriptions
X[977 kb PDF]

XLearn more about our seminar options.

XWant more than a keynote? See our one-day
Xbusiness and persuasive writing masterclasses.